Finally, it’s here. Summer…the time of sunshine and heat. It is also the time when the masses are coming out of their homes after a long shut-in through the cold gray weather of spring. As the temperature heats up, your marketing plan may be in need of some changes and the good thing about summer is that there are lots of opportunities to propel your business forward.
No matter how big or small your company or brand there are some ways in which you can reach your audience in the sunny summer sun. The summer is a time when outdoor events start again. These events can be a great way to gain exposure for your brand and your product. If you fail to take advantage of these, you are missing out on a great opportunity.
Fundraising Barbecues, depending on your product, could be a great way to get your product in the spotlight. This is particularly true if your product is food based; however, food based companies are not the only who can benefit from this summer favorite. People like when companies show responsibility and support for something other than their bottom line.
Choose a cause that is near and dear to the hearts of those in the community where you will be holding the barbecue and get staff to volunteer as grillers and such. This not only shows the consumer that your brand cares about the community, it also allows networking time and for your potential customers to get to know your employees and brand better and more personally.
Sponsorship of events is another often overlooked summer marketing opportunity. The smart brands are sponsoring races, fairs, family fun days and even fireworks displays. This usually entails the brands name being printed on large outdoor banners that advertise their generosity. Not only that but those who sponsor are generally printed on all other marketing materials that are circulated as well. This creates a widespread buzz of the brand name and you may want to set up a kiosk at the event with your product.
Organize your own event for the community. A family fun fair or tug of war competition are just a couple of ides that will pull people to your brand and allow you to connect with them. Look at the community you are in and gage what they would really enjoy, this way you can be sure to attract a good number of participants to your event.
Marketing needs to be conducted on a personal level as well as in a broader way. When your audience go outside to enjoy the beautiful weather of the summer months, your brands marketing strategies should follow.
This will allow you to take full advantage of the opportunity to get to know consumers in their comfort zone and for them to really get to know you. One thing to keep in mind is to choose your companies representatives well. These people who are out there with your name as their beacon will affect how positively received your brand is. A representative who is too pushy, or rude will overshadow the positive and could lead to the consumer having a poor opinion of your company, business, and brand.